TLB Preface: What follows is an article sent to us by one of our many TLB contacts. Many who follow TLB have their own websites, but lack in the skills to optimize their message or business for maximum reach and effectiveness across the internet and applicable search engines. What we present to you here is a look into the SEO arena presented by an individual who excels in this field … we hope it is useful for your future endeavors.
Ensuring Business Rankings Don’t Get Spiked Via Algorithm
By: Kevin Bennett
Too Many Options
At a buffet, you’re going to find a little bit of everything. Since you’ve paid an overarching fee, you can just go grab what you like in small portions, try everything out, and decide what your preferred entrée is. That is only possible because of the low associated cost. You wouldn’t be able to do that if you had to pay full price for each dish you sampled, would you?
That’s the problem with modern SEO marketing. There are a lot of options out there, and it’s very difficult to determine which ones are going to be properly “nutritional” to your business. Sometimes an SEO dish has cashews your business may very well be allergic to. Sometimes it’s got the advertisement equivalent of MSGs; the core of your operations will feel sick later.
Unless you can find some solution which allows you to pay a low price and sample SEO solutions until you find one requisite to your business’s palate, you’re going to need to do some homework before you buy. But when there are so many options out there, it can be hard to determine just what you have to look for.
Parsing Out Marketing MSGs
MonoSodium Glutamate is that which is abbreviated “MSG”. It’s an additive substance used to enhance the flavor of food. Some folks think it causes headaches, some folks think it gives you a false feeling of fullness which goes away with time. Regardless of opinion, what is true is that MSG is window-dressing; it’s an additive, a costume like bridesmaids dresses by Azazie at the office.
When food is dressed in MSG, it seems to be better than it is. Realistically, it’s common; but throw on some of this special substance, and people can be made to like that which isn’t healthy, which isn’t top-tier, which isn’t gourmet, which isn’t otherwise good. It’s a great substance for otherwise tasteless, or unsavory, dishes.
With SEO and other internet marketing campaigns, you’re going to have a lot of analogues regarding tactics. Instead of MSG, you’ve got underhanded black hat strategy. Take a PPC campaign, as a for-instance. You’ve got to be really careful with these, because if you go with the wrong company, they’ll just throw your ad online as a pop-up on some streaming video site.
Sure, it gets clicked on—because people have to click it or it won’t close. So the numbers look great; millions are clicking on your ad! But…where’s the revenue? This is a marketing MSG, it’s an additive; it’s a means of sweetening a deal that would otherwise be sour.
When you’re looking for an SEO company in Kansas City, one of the most important things to keep an eye out for, according to YouthNoise.com, are companies that have: “No outsourcing, black hat tactics, or cutting [of] corners.” Such tactics are the MSGs of SEO.
They’re the substances that’ll throw your business into a caustic allergic reaction.
What’s the use in paying top-dollar for services that are just going to make your business less well? But you can’t try all the dishes at the marketing buffet without paying full price. There are often contract and term agreements which must be signed.
Only Sign The Dotted Line When You’ve Made The Right Choice
This can be hard to determine, but there are several things which will designate appropriate service. You’re going to want services which don’t have false additives. They should directly tell you the “ingredients” of their SEO dishes.
The right services should be requisite to increasing SERP ranking with tactics that are above-board, actionable, and effective—look for testimonials to help vindicate a given online marketing company’s strategy. You should expect actionable, ROI-rich results buffed up by clients who vet services.
Title: SEO Marketeer
Kevin is an SEO marketeer with Towering SEO and OutreachMama who designs value-rich content aimed at increasing clientele for expanding businesses. Networking, building partnerships, and providing quality products with shareable value make this possible. He’s an author (Amphibian and The Thief and the Sacrifice to his credit) whose professional writing follows business trends in technology, marketing, SEO application, and much more.
The views expressed here belong to the author and do not necessarily reflect our views and opinions.
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