Susanne Posel Occupy Corporatism
Joining the ranks of private sector corporations assisting in the expansion of Big Brother surveillance in the US, Verizon has patented technology that turns a DVR into a personal spying tool to watch Americans in their own homes.
Verizon is calling this endeavor FierceCable that is able to display “acute sensitivity in customers’ living rooms: argument sounds prompt ads for marriage counseling, and sounds of cuddling.”
Verizon explains: “If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers, or commercials for romantic movies.”
The patent is entitled “Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User” and filed by Brian F. Roberts who invented the technology on behalf of Verizon Patent and Licensing INC. Under the guise of perfecting marketing and advertising, the spying “method includes a media content presentation system presenting a media content program comprising an advertisement break, detecting an ambient action performed by a user during the presentation of the media content program, selecting an advertisement associated with the detected ambient action, and presenting the selected advertisement during the advertisement break.”
In home ambient activities such as “eating, exercising, laughing, reading, sleeping, talking, singing, humming, cleaning, and playing a musical instrument; as well as cuddling, fighting, participating in a game or sporting event” can be surveilled using this technology. All cellular phones can interact with this device as a separate mode of surveillance.