How Israel is Weaponizing Faith in America
Pro-Israel and Anti-Palestinian ads, and calls to action…
As its popularity in the United States declines, Israel is funding the most extensive influence campaign in the United States to strengthen support among evangelical churches, which were previously regarded as a steadfast base for the Jewish state. Israel’s Foreign Ministry has engaged an American company to manage the campaign, intending to allocate just over $4 million to digitally market pro-Israel information in the Western US, directed at Christian churches, Christian colleges, and Christian events. Documents, submitted on September 18, 2025, under the Foreign Agents Registration Act (FARA), indicate that the San Diego-based company Show Faith by Works, LLC will carry out what the company describes as the largest Christian Church geofencing campaign ever conducted on American soil.
Geofencing marketing involves creating virtual boundaries around specific physical locations to trigger targeted advertising when mobile users enter or leave those defined areas. Based on the FARA document, Show Faith by Works, LLC proposes to target churches or places of worship and track attendees and continue to target them after they leave the geofence zone with pro-Israel and anti-Palestinian ads, and calls to action. The campaign will also be supported on the ground with mobile exhibits depicting the October 7th event, although it is doubtful that it will mention Israel’s Hannibal Directive.
In Exhibit A of its FARA registration statement, Show Faith by Works, LLC presents its “anti-Palestinian” section of the plan (Page 57), which characterises Palestinians primarily through the prism of Hamas. It asserts that Palestinians are complicit in Hamas’s leadership, financing and military operations, and accuses them of sheltering terrorists, hiding weapons in schools and hospitals, and celebrating the October 7 attack. The materials stress that there has never been a Palestinian state, that Hamas’s and Iran’s goals are “genocidal”. The filings also note attacks on American Christian aid workers in Gaza.
The campaign’s messaging in support of Israel aims to directly engage pastors and Christian audiences regarding the biblical and historical “importance” of Israel. The materials highlight a Jewish presence in the region prior to 1948, the legitimacy of the state, its commitment to safeguarding non-Jewish communities, and Israel’s initiatives to maintain civilian safety and demonstrate “moral superiority” during conflicts. The proposal distinctly highlights the main disinformation tactics employed by Israel, which the government has utilized since October 7 to rationalize the genocide in Gaza and the ongoing ethnic cleansing campaign in the Strip. The Israeli government has allocated unprecedented resources to influence American perceptions in what Prime Minister Benjamin Netanyahu has termed the nation’s “eighth front”, which aims to address Israel’s increasing struggle for narratives and influence global public opinion.
DOCUMENT: Show Faith by Works, LLC Foreign Agents Registration Act (FARA) document and Contract to manage and digitally market pro-Israel information in the Western US on behalf of Israel’s Ministry of Foreign Affairs. CLICK HERE FOR DOC>>>> (Source: eFile FARA)
Recent surveys indicate that US evangelicals were beginning to show divisions, particularly as younger evangelicals appear less inclined to support Israel. This shift comes on the heels of the assassination of Charlie Kirk, a leading evangelical figure who resonated with young Americans. Notably, in the month before his assassination, he had openly criticised Israel and Netanyahu’s campaign of ethnic cleansing in the Occupied Palestinian Territories (OPT). Those close to Charlie have spoken out and exposed the immense pressure Charlie faced from wealthy pro-Israeli donors, especially as he was stirring TPUSA towards a direction that was increasingly critical of Israel’s actions in both Palestine and the US.
Israel’s influence campaign in the US introduces an additional element to Israel’s communication strategy in the US, enhancing a $1.5 million monthly agreement for AI-powered social media efforts with ex-Trump campaign strategist Brad Parscale, along with a partnership with a company named Bridge Partners to establish an influencer network known as the Esther Project. As per the invoices included in the filing, Show Faith by Works LLC, which was established on August 5, anticipates receiving over $3.25 million within a span of five months, distributed in equal payments through the global advertising powerhouse Havas Media. Additionally, they are demanding an extra budget of $835,000 for equipment and growth. The company disclosed that it received an initial payment of approximately $326,000 on September 18, just days prior to its official registration with the Department of Justice as a foreign agent. This setup resembles the contracts of Parscale and Bridges, which also identify Havas as a middleman, highlighting the firm’s involvement in managing Israel’s foreign-agent influence operations in the U.S.
DOCUMENT: Clock Tower X LLC, Bad Parscale company Foreign Agents Registration Act (FARA) document and Contract to provide strategic communications, planning, and media services in support of Havas’ engagement by the State of Israel to develop and execute a nationwide campaign in the United States to combat antisemitism, and more… CLICK HERE FOR DOC>>> (Source: eFile FARA)
It is crucial to grasp that these influence operations are components of a larger initiative that Israel initiated in 2018, aimed at perfecting the technique of navigating and channelling funds through intricate corporate and nonprofit organizations while evading registration as a foreign agent. Up to this point, no one has dedicated the effort to establish a timeline that outlines when and how Israel solidified Christian Zionist backing as a steadfast foundation of U.S. policy. GenXGirl‘s latest Substack article is now shedding light on this process with significant detail…
Israel’s Coordinated Campaign to Propagandize Conservatives in America
Read GenXGirl reports on Substack…
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