Fans rage at Hallmark after ‘Unplanned’ actress claims film was cut from awards show
Actress Ashley Bratcher and “Unplanned” co-stars accept a film award onstage during the 7th Annual K-LOVE Fan Awards at The Grand Ole Opry House in Nashville, Tennessee. © AFP / Getty Images North America / Terry Wyatt
‘Unplanned’ is a Pure Flix feature that tells the true story of former Planned Parenthood staffer Abby Johnson, who became a pro-life advocate after she witnessed an abortion via sonogram, where she says she witnessed the baby struggle against the procedure.
“Outraged,” Bratcher wrote on Twitter. “Movieguide awards recently aired on @hallmarkdrama & @UnplannedMovie & I were nominated. We were the ONLY nominees who were not recognized. Hallmark has ERASED us from the show and refused to acknowledge us as nominees. This is completely UNACCEPTABLE.”
Outraged. Movieguide awards recently aired on @hallmarkdrama & @UnplannedMovie & I were nominated. We were the ONLY nominees who were not recognized. Hallmark has ERASED us from the show and refused to acknowledge us as nominees. This is completely UNACCEPTABLE.@hallmarkchannel pic.twitter.com/n6KZiXnp1k
— Ashley Bratcher (@_AshleyBratcher) March 2, 2020
The film was nominated in three categories at the Movieguide Awards, an annual event that awards movies based on Christian and family-friendly entertainment.
One Twitter user asked the actress if she and the film were “nominated and a part of the awards, but when it was aired, you were cut.”
Bratcher replied, “Yes. That’s exactly what happened. If you watch the televised show it’s like we don’t exist despite our 3 nominations and time on stage.”
As her tweet went viral, fans expressed both their support for the movie and outrage over the alleged omission.
“Hallmark you are losing your viewers day by day,” one wrote. “Not to accept nominations that were done, it’s a shame and an outrage to all of us who think that Unplanned is a movie on a very important issue of our time. And the main character deserves to be recognized as any other nominee.”
“It’s almost like there’s a political agenda involved…” one Twitter follower replied.
Another agreed, “Done with Hallmark!!! You are still winners to us!!!”
Everyone should ask why the blackout in the replies to this tweethttps://twitter.com/HallmarkDrama/status/1231987704872787968?s=19 …
Watch the 28th Annual Movieguide Awards tonight at 11pm/10c with host @jen_lilley and for a night filled with Hollywood charm as we celebrate some of your favorite movies on @HallmarkDrama! pic.twitter.com/LGIt7tIZgR
— Hallmark Drama (@HallmarkDrama) February 24, 2020
Neither Hallmark or Movieguide has issued a comment on Bratcher’s accusations.
Hallmark has positioned itself as a channel that promotes films and television shows focused on family-friendly content, garnering a large conservative following. However, the network came under fire after they agreed to run a Zola bridal registry ad featuring a same-sex kiss. At first, Hallmark agreed to pull the ad, but reinstated it, prompting a boycott. They were criticized again for refusing to air ads regarding ‘Unplanned’ during its theatrical run.
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