A case study in media’s declining power: The Chelsea Clinton marketing campaign
By Thomas Lifson
All of the formidable powers of propaganda have been deployed to help Chelsea Clinton along the path to political power. It won’t work, and the media that lend their credibility to the propaganda only further diminish their influence. As the old Madison Avenue cliché has it, the most brilliant marketing campaign in history won’t sell dog food if the dogs won’t eat it.
The sudden uptick in the long running media campaign to glamorize, promote, and burnish the image of Chelsea Clinton is clear evidence that the Clinton Gang plans to hand power to the heir, and sooner than later. Chelsea obviously is being groomed to step into a safe Democrat constituency, probably in Congress in 2018.
Writing in National Review, Jim Geraghty offers an insightful and rewarding analysis of the futility of the Chelsea marketing campaign.
Chelsea Clinton is not fascinating. But the repeated insistence that Chelsea Clinton is fascinating … is actually rather fascinating. It’s like a giant social experiment, in which everyone who has spent decades building connections to the Clinton political dynasty attempts to make the world see the president’s daughter as someone she isn’t. …
[S]he’s pretty much the worst possible person to be speaking on behalf of Democrats right now. At a time when one of the preeminent problems in American life is a sense of declining economic opportunity and social mobility, she’s the living embodiment of inherited privilege.
After a few years of attempting to work in consulting and at hedge funds, she concluded she “couldn’t care about money on a fundamental level.” Then, with no experience in television journalism, she had her people call up the networks and set up a bidding war for her services as a correspondent. She made $600,000 per year for part-time work at NBC, generating what the Baltimore Sun’s David Zurawik called “a handful of reports that no self-respecting affiliate in a top 20 market would air.”
She was named an “assistant vice provost” at NYU at age 30. She was picked to give the keynote address at South by Southwest, and honored as one of Glamour magazine’s “Women of the Year.” Now she makes $1,083 per minute speaking to public universities. And almost everything she does is decreed to be extraordinary by a pliant, pro-Clinton media. The New York Times even interviewed her about her favorite books.
Read the whole thing, and stay tuned for great amusement as the marketing campaign for dog food that dogs won’t eat continues.
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